Wilier Triestina: A Brief History

Wilier Triestina

We at Destination Bike are pleased to say that we are the UK’s top dealer for Wilier Triestina bikes. There are many different iterations of these bikes but the one constant is always quality. In this blog post, we are going to take a closer look at the history of Wilier Triestina, exploring the brand’s formation as well as its modern achievements.

Inception & The 1900s

The Wilier Triestina brand was formed in 1906 and has been synonymous with cycling ever since. Originating from Bassano del Grappa, Italy, Wilier has a rich heritage intertwined with Italian history and culture.

Wilier Triestina's journey began with simple, robust bicycles but it wasn’t long before the brand delved into racing, setting the stage for its future successes. The turning point came in the 1940s when Fiorenzo Magni, riding a Wilier, won the Giro d'Italia, putting the brand firmly on the competitive cycling map. This victory not only showcased the performance capabilities of Wilier bikes but also highlighted their durability and reliability under the most gruelling conditions.

Recent History

In recent years, the brand has continued to push the boundaries with models like the Wilier 0 SLR, the world’s first ultralight road bike with fully integrated cables. This model exemplifies Wilier's commitment to blending lightweight performance with aerodynamic efficiency. The Wilier 0 SLR’s sleek design and advanced engineering have made it a top choice for modern racers seeking every competitive edge.

Beyond their road bikes, Wilier also excels in gravel and mountain biking, with models like the Wilier Jena which are designed to tackle diverse terrains with ease and precision. This bike reflects the brand’s dedication to versatility and adventure, appealing to a broader range of cycling enthusiasts.

Contact Us

To find out more about all the Wilier Triestina bike models that we stock, please do not hesitate to contact us today at Destination Bike. We hope to be able to help you.